I have been using and experimenting with Adsense for the past 7 years to unlock the full potential of all my niche website’s revenue. With all that I have tested and learned, I’m happy to share the ultimate 12 ways to double Adsense earnings.
Quick information: Factors that affect Adsense earnings include the amount of traffic, type of niche, target country, Keywords CPC, Ads CTR, and user engagement.
12 Ways to Double Your Google Adsense Earning
- Activate Microsoft Clarity
- Use Few Ads Unit
- Use Vignette Ads
- Improve Website loading Speed
- Don’t Use Java Script Delay
- Use high CPC Keywords
- Target Tier-One Countries
- Use Google Adsense Alternative Ezoic or Mediavine
- Avoid using Google Auto In-Page Ads
- Place one Ad unit above the Fold
- Use Premium Free Themes
- Focus on Organic Traffic
Activate Microsoft Clarity
To see where your visitor is clicking, scrolling, and spending most of the time on the page, we will use Microsoft Clarity. It’s a free behavior analytic tool from Microsoft that records user screen engagement.
Microsoft Clarity will take 3 days to gather a good amount of information about your visitor’s behavior. After that, you have to check the data where most of the clicks and scroll actions are happening. Place one Adsense Ad unit at the part of the web page where most of the click happens. The second ad unit can be placed where the user scrolls at the time when the website is loaded.
And don’t forget to remove the Ads unit, where there is almost zero engagement.
Use Few Ads Unit
You might be thinking, why not just put a lot of Ads on the page to increase the CTR.
Well! It’s a bad idea and here is why?
Too many ads, result in ad fatigue, where visitors become desensitized to the ads and are less likely to click on them. Further, this negatively impacts the user experience by slowing down the page load time, making the page look cluttered, which leads to a higher bounce rate. All this can lead to a decrease in CTR and ultimately lower earnings.
Optimizing your ad placement, ad formats, and targeting the right audience can help you improve your AdSense CTR and increase your revenue.
Use Vignette Ads
The second way to increase Adsense income is by creating links to another article to increase the click rate on Vignette Ads. They are the best-performing Ads units due to their high visibility, especially on mobile devices.
Vignette Ads can be activated from the “Overlay Format” section in the website’s Adsense Auto-Ad features.
You can take full advantage of the Vignette Ads by creating an effective cluster of articles that people will like to click on to get further information.
For example, the “Best Cloud Hostings for WordPress” article will have links to the Full Review of each Hosting Provider that is mentioned in the article.
Improve Website loading Speed
Many website owners ignore this when it comes to thinking about increasing their AdSense earnings. But for me, fast loading website immensely increases your Adsense Ads CTR, and this I have tested and proved by experimenting on my websites.
The first step is to check your website TTFB (Time to First Byte) which is a measurement of the time taken by the browser to receive the first byte of data from the server. In my opinion, this is the most important factor in analyzing the speed of a website.
Personally, I used Cloudflare CDN with Argo and APO activated. It greatly improves my website TTFB and my Adsense CTR.
Secondly, make sure you are using a good quality hosting service. I have used Siteground, Hostinger, Name Hero, and Cloudways and written quite helpful reviews for you to get the best hosting in accordance with your requirement. Currently, I’m using Cloudways VH hosting, and it is quite fast and stable.
Don’t Use Java Script Delay
I’m against the use of Java Script Delay from any WordPress plugin like WP Rocket or Flying Scripts. It really has a bad impact on Adsense CTR, ultimately lowering your Adsense earning.
People used it to get 100 scores on Google page speed insights. But trust me, just focus on getting pass scores for CLS(Cumulative Layout Shift) and TTFB. That’s what matters and this will never hurt your Google rankings.
So, just disable the Java Script Delay feature now and in a few days, you’ll see the jump in your Adsense earning.
Use high CPC Keywords
The next thing you should do to increase your Adsense earning is to add high CPC keywords in your article or create new articles with them. There are tools like Ubersuggest, Ahrefs, or the Google Keyword Planner that provide information about the keywords CPC.
Keyword CPC is the cost-per-click rate at which advertisers pay for a click on that keyword. So for high CPC keywords, the advertiser will pay more and this will ultimately increase the impression & page RPM.
Target Tier One Countries
CPC rates also depend on the visitor’s country and type of niche. If your visitors are mainly from the USA, Canada, UK, Australia, etc then you’re earnings per ad click or impressions will be very high. There are some keywords targeted to the USA, which has a CPC of more than $500.
So, if you are working on a niche website that generates most of the revenue with display ads then always write content targeted towards the United States audience or other developed countries.
Google recently removed the international targeting option on Google Search Console, which allows users to choose the country they want to target. So to solve this problem, I have shared some tips on how to signal Google to push your website ranking up for USA-based visitors.
Use Google Adsense Alternative Ezoic or Mediavine
There are various Google Adsense alternatives like Ezoic or Mediavine that can be used to get the maximum profit out of your traffic. Enrolling in Ezoic easily as a website with around 1000 monthly traffic can also join Ezoic. It is recommended to have an Adsense account before joining Ezoic, however, it is not compulsory.
On other hand, Mediavine is also an excellent advertising management service and is preferred over Ezoic in most cases. Mediavine requires 50,000 sessions per 30-day period with most of the traffic from the United States, Canada, the Uk, or any other tier-one countries. The Mediavine service is quite popular among bloggers that work in lifestyle, food, and travel niche.
Avoid using Google Auto In-Page Ads
This is not just me talking against Google Auto Ads. On various Facebook groups and Reddit forums, people have shared their experience with Google-Auto Ads reducing their income from what they were earning with manual ads.
I have given Google Auto Ads a lot of chances by applying them on various niche websites. But I always end up removing them. I don’t know what Google’s A.I. is behind detecting the right positions for the Ads unit but they always perform poorly.
You can use the anchor ads and the Vignette ads, which we discussed above with the combination of one or two manual ads units. That’s the pattern I use on most of my websites.
Place one Ad unit above the Fold
Install the Ads Inserter Plugin for your WordPress website and use it to add Adsense ad unit code at the “Above Content” position.
This one ad unit at the above-the-fold position will perform better than the multiple ad units below the fold.
Use Premium Free Themes
If you are serious about your websites, then never go for cheap WordPress themes. Either buy the popular premium themes or use the top free themes from the WordPress directory.
I recommend Generate Press and Astra for your Adsense website. I have tested many themes over the years but these two are the most stable, simple, and light WordPress themes for your website.
The fast loading of these themes ensures high visibility of my Adsense ads, improving the chance of clicks.
Focus on Organic Traffic
Always works hard on the SEO part of your website that will increase your Websites’ organic traffic from Google. This is the most valuable traffic for advertisers who wants to target people who are searching for a specific keyword and ends up landing on your page.
In contrast to organic traffic, social media traffic holds little worth due to low buyer intent from visitors. They may have arrived at your website via clickbait techniques or excess sharing of links, but the real value is missing. So, Google Adsense doesn’t recommend going for social media channels to gain traffic in order to increase your revenue.
My Startup Niche Website using Adsense
Here I’m sharing an example of my niche website that has its Adsene revenue increase by executing the above tips.
Below is the screenshot of my recent Adsense account on one of my new niche sites. I got an average of 10-12% Ad CTR with only one Ad unit displaying in the mid of the page and only Vignette ads activated. I also use Ad Invalid Click Protector (AICP) to protect my Adsense accounts from invalid Ad click activities. This ensures all of my clicks on ads are genuine.
The website is earning an average of $6 on only 100 page views. With just 1000 page views per day, it can earn $60 per day and $1800 per month. This is how you can also unlock the full potential of your website even if you are getting low traffic.
Final Few Words
So, I shared all these proven strategies that you can implement to double your AdSense earnings and maximize your website’s earning potential. Whether you are a beginner or an experienced AdSense publisher, these steps will definitely give a big boost to your website’s income.
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